What is Digital Marketing? Learn how digital marketing efforts in the current era drive corporate success. Marketing, in its broadest sense, is the process of recognizing and addressing customer demands. In the commercial world, this is a critical duty because successful marketing activities can generate inbound leads and attract a huge client base. A market orientation, product mix, and business environment study are all part of the classic marketing cycle. Digital marketing is a relatively young technique, despite its deep roots in business history and culture. Businesses began to experiment with new marketing methods as a result of the expansion of digital technology, which included broad and pervasive usage of computers and cellphones. As a result, the term "digital marketing" was coined. Fast forward to now, and digital marketing is just as crucial as traditional marketing strategies, if not more so. This chasm appears to be widening with time, as many organizations sh...